Hero launches new scooter Pleasure Plus 110 at Rs 47,300

by Vishal Venugopal, Autocar India 14 May 2019

Hero Pleasure Plus 110

Hero has finally updated the Pleasure, and it’s received a rather significant update for 2019. Dubbed the Hero Pleasure Plus, the scooter has been priced at Rs 47,300 for a sheet metal wheel variant and Rs 49,300 for an alloy wheel variant(ex-showroom, Delhi). The scooter has been redesigned and is now powered by the larger 110.9cc motor also seen on the Duet and Maestro Edge.

When the Hero Pleasure was launched, the scooter was marketed as one that catered to women. This new iteration of the scooter continues to follow a similar approach with its simple styling, devoid of excessively sharp or aggressive lines. The headlight is an all-new unit with a matte-silver trim which gives the scooter a snub-nosed appearance. Just like on the older model, the indicators are located on the front panel and are connected by a similar matte-silver trim. Changes in design are also prominent towards the rear, where the scooter gets larger – body-coloured panels flowing into a redesigned tail-light section.

The 110.9cc single-cylinder motor makes 8.1hp and 8.7Nm of torque and the Hero Pleasure Plus has a kerb weight of 101kg. For reference, the older 102cc engine on the older Hero Pleasure makes 7hp and 8.1Nm of torque. The slightly bigger engine, and the increase in performance it brings, could not have come any sooner in a scooter segment that is steadily heading towards the 125cc and 150cc mark.

At a base price of Rs 47,300, the Hero Pleasure Plus costs Rs 2,200 more than the Rs 45,100 price tag on the base variant of the older Pleasure.

In terms of competition, the Pleasure Plus will take on scooters like the Yamaha Fascino (Rs 55,623) and the Honda Dio (Rs 52,938).


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