Hero Electric looks to drive e2W adoption in Pune

Homegrown electric two-wheeler major, Hero Electric has announced an education and marketing drive to promote electric 2W adoption in Pune, Maharashtra. The company says this initiative will compliment and support Niti Aayog and the RMI (Rocky Mountain Institute, US) initiative which selected Pune as the first light house city to promote EVs in a big way.

Hero Electric says it is closely associated with RMI and has announced a comprehensive program named 'Pristine Pune' to make it the first city to become significantly electric in the two-wheeler segment. The objective of this program is to promote clean and noise free environment in Pune and also create an example for other cities to follow.

The program is being launched in the third week of February and will focus on making residents aware of the cleaner, comfortable and convenient options of switching over to electric two wheelers in the city. Hero Electric's teams will setup 'E-Bike experience circuits' in every major housing society to practically demonstrate the benefits of zero polluting electric two-wheelers. The company will also setup charging stations in housing societies having 50 or more e-bikes.

The special focus of the program is the safety riding tips to children between 16 to 18 years who will shortly be allowed to ride electric scooters with a special driving license under the notification from Ministry of Road Transport and Highways. It will also approach petrol two wheeler users for deliveries and try and convince them to switch to electric. 

After all, "Why should business pollute the Pune air while it makes money," commented Sohinder Gill, CEO, Hero Electric. The company will also extend exchange offers that will provide Rs 6,000 extra, over the current market value of the ICE two-wheelers for the buyers of electric two wheelers has become a big hit in many states and will also be heavily promoted in Pune during the program.  Hero Electric says Pune has close to 28 lakh two wheelers, 60 percent of which are older than five years. They are not only fuel guzzlers but also highly polluting. "Replacement of a mere 10,000 such two wheelers will have the same effect as 30,000 full grown trees," added Gill.