Gulf Oil Corporation, part of the Hinduja Group, aims to increase its marketshare by 15 percent in three years as a result of its first co-branding initiative with Mahindra & Mahindra. As part of this strategy, it launched the Gulf Super Diesel X-10 lubricant that has been developed for the M&M range of vehicles. The USP of the X-10 is an increased oil change drain interval up to 10, 000km.
06 Jan 2011 | 2762 Views | By Autocar Pro News Desk
Ravi Chawla, president, Lubes Business, said, “Our extensive and experienced distribution network will make it easier for a Mahindra vehicle owner to buy this product.”
The company has 300 distributors and an estimated 45,000 retailers.
To promote the product, Gulf Oil will kick off several initiatives including advertising on cabs, in-flight ...
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