GM launches anniversary edition for Enjoy’s first birthday

General Motors India has announced the completion of one year of its Chevrolet Enjoy MPV with the launch of the 1^st Anniversary edition. GM India’s president and managing director Arvind Saxena said ‎ “The Enjoy has given our customers  a  spacious  multi-purpose vehicle  and  a  luxurious  drive that  is  enabling them to  enjoy  life with their families and friends.  The vehicle has taken on the toughest competition in the newly created MPV-B segment, he added.

The Anniversary Edition will be available with a choice of seven and eight seats and an accessories package. It is being offered for a limited period. These enhancements were based on customer feedback, the company said.

The company is also launching an integrated marketing campaign to promote the 1^st Anniversary Edition and celebrate the Enjoy’s first anniversary. The Anniversary Edition offers free accessories on both the exterior and interior with exclusive badging aimed at giving it a distinct identity, the company said.

The exterior enhancements include a chrome kit for the headlamps, tail lamp, door handles and tailgate apart from roof rails, side body decals, OSRVM blinkers and chrome license plate garnish. Wooden dashboard trims have also been added to the interiors for a trendy and sporty ambience. The  Enjoy  has a 1.3-litre turbocharged DOHC diesel. The company has sold nearly 20,000 so far in the first year.