Ford India effects changes at the helm

Ford India has announced the appointment of Vinay Piparsania (pictured above) as director (Marketing, Sales and Service operations) at Ford Global Business Services (GBS). Ford’s GBS division provides support to nearly every Ford location around the world in the areas of IT, engineering, finance and accounting, automotive financing, marketing, sales and service, analytics and purchasing. Leading responsibility for the global MS&S operations in GBS, Vinay will be based in Chennai.

Anurag Mehrotra will take over from Vinay as Ford India’s executive director for Marketing, Sales and Service. In this role, Anurag will lead the responsibility for all aspects of MS&S operations of Ford India including revenue, sales volume, market share, marketing strategy and launches as well as dealer development, aftersales service and overall customer satisfaction.

Commenting on the organisational realignment, Nigel Harris, president, Ford India said, “The leadership changes showcase how the in-house talent pool at Ford is being leveraged to plan for sustained growth.”

Anurag previously served as vice-president, sales, at Ford India and was responsible for looking after the company’s sales network in India. Earlier, he also served as the vice-president (marketing) for Ford’s product range in India.

Vinay Raina, previously general manager, product marketing, will take charge as vice-president, (sales), Ford India, replacing Anurag Mehrotra. In the role, he will lead the company’s sales operations including sales planning and programming and fleet sales. 

Photograph: Vinay Piparsania has now been elevated to director (Marketing, Sales and Service operations) at Ford Global Business Services (GBS).