October 30, 2012: Ford India has launched its first Quick Lane service centre in India at Metro Ford in Yeshwantpur, Bangalore. Featuring customer-friendly benefits like extended operating hours during weekdays and Saturdays, the Quick Lane initiative is designed to enhance the service experience.
Ushering in ‘No Appointment Necessary’ and ‘While you Wait’ Service, the Metro Ford Quick Lane service centre in Bangalore is equipped to handle routine vehicle maintenance and light-repair needs quickly. These include oil and filter changes, brake systems, tyres, suspension systems, exhaust systems, tune-ups and alignments. Equipped with state-of-the-art infrastructure, the 10,000 square feet service centre can service 35 cars per day.
"We have now introduced the option of speedy, no-appointment necessary service during hours that fit the busy schedules of our customers," said John Cooper, executive director, customer service operations, Ford Asia Pacific and Africa (pictured below).
“At Quick Lane centres, customers will have the confidence of knowing their vehicles are being serviced by Ford-trained technicians using quality parts,” he added.
At a Quick Lane facility, which has an air-conditioned Wi-Fi-enabled reception area, customers are also encouraged to interact directly with service advisors on the shopfloor as well.
To facilitate greater customer convenience and reach, Ford India has been actively expanding its nationwide dealership network and improving its aftersales experience. Currently, the carmaker has over 241 sales and service outlets across 127 cities and plans to grow the network to over 500 by mid-decade.
“We're taking customer service to the next level, and the new Quick Lane service centre is part of our ongoing efforts to enhance the customer service experience with trust, speed and transparency," said PK Umashankar, vice-president, customer service operations, Ford India.
“With a promise of bringing eight new products to India by mid-decade, we are focused on augmenting the customer experience with our world-class service initiatives,” he added.