August 14, 2013: Force Motors has opened a new dealership -- Rohit Force -- in New Delhi for its commercial vehicles (CVs). The modern, dealership currently displays the Trump 40 small CV the recently launched first monocoque body 26-seater Traveller 26, the Traveller AC and the CNG Traveller school bus.

Abhay Firodia, chairman, Force Motors, who inaugurated the outlet, presented the ceremonial keys to the first three customers of the Trump 40, Traveller 26 and Traveller school bus vehicles.

Based on Main GT Road, Rohit Force is centrally located and easily accessible from the city. Rohit Bahal, proprietor, Rohit Force, said: “I am very happy to be a part of the Force Motors family with the inauguration of our modern commercial vehicles dealership. Force Motors is a reputed CV manufacturer with its Traveller and Trax range being immensely popular. I look forward to making a mark in New Delhi with this new state-of-the-art dealership.”

Force Motors manufactures SCVs, LCVs, multi-utility vehicles (MUVs) and agricultural tractors. The company entered the personal vehicles segment with the launch of its Force One SUV in August 2011. This was followed by the launch of the Gurkha off-roader in 2013.