Fiat considers budget brand to rival Dacia

February 5, 2013: Fiat could launch a budget brand in the mould of Dacia as its existing cars move further upmarket.

05 Feb 2013 | 2500 Views | By Autocar Pro News Desk

February 5, 2013: Fiat could launch a budget brand in the mould of Dacia as its existing cars move further upmarket.

Sergio Marchionne, boss of Fiat, confirmed in an interview with Autocar UK over the weekend that the decision was being mulled over following the success of the Romanian firm.

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