Exide launches new range of batteries

Exide Industries, which is one of South Asia’s largest lead acid storage battery manufacturers, today launched a new range of batteries, including its premium offering ‘Epiq’ which comes with a six-year warranty.

"As the Indian automotive market matures and new-generation cars become more demanding with a slew of electrical gadgets putting more load on the vehicle’s electrical system, the battery has to live up to the expectations of the modern auto enthusiast and keep pace with this changing trend. We sourced the best technology in the world to make a battery that will last for a long time in the Indian conditions. Epiq takes the automotive battery technology in the country to the next generation,” said Gautam Chatterjee, MD and CEO, Exide Industries.

Exide says that it conducted trials for the Epiq in typical Indian conditions, like gridlocked traffic and potholed roads, for many months before launching it in the Indian market. 

The company says Epiq will be manufactured in at its factories across the country and sold exclusively through its national network of 1,500 premium Exide Care outlets.

“We put our unique knowledge of operating for 70 years in the Indian market to bring out the Epiq. It will soon set a benchmark in the Indian battery industry,” said Subir Chakraborty, director automotive, Exide Industries.

The new offering by the company is positioned and targeted at the highest end of the automotive battery aftermarket and will be available in full range for cars and SUVs operating in the Indian market.

Exide says Epiq is their most premium offering for the vehicular range. The company also has launched a slew of other products targeted at the other segments of the automotive battery aftermarket. Anticipating the needs for a high performance battery at an affordable price, it also launched Exide Gold with 18-month warranty for the entire range of four-wheelers, while for the commercial and taxi market it launched a competitively priced Exide Cabby.