Escorts launches Farmtrac in South Africa, wants 10 percent share in sub-80 HP segment by 2020

Escorts has launched its Farmtrac Heritage range at South Africa’s biggest agriculture show, NAMPO 2014. The Heritage range was first displayed at the 2013 ‘Agritechnica’ at Hanover.

According to the company, the range between 50 HP- 75 HP is set to bring about generational change in the South Africa’s tractor markets where it has been targeted at farmers who own  small land holdings.

The Heritage series (6050, 6060, 6075) is available in 2WD as well as 4WD variants and Escorts says they are the most fuel-efficient tractors in their class.

The size of the South African tractor industry is estimated at 6,000 units a year inclusive of tractors up to 450HP.  Out of these, Indian tractors in operation range between 35-90HP category.

This sub-80 HP segment has an estimated size of 70,000 tractors annually and with Farmtrac, Escorts aims to acquire 10 percent of market share by 2020.

Rajesh Kumar, chief, International Business, Escorts Agri Machinery said,“South Africa is poised to be a trend setter for other African countries and is a key market area for us.”