EeVe plans 200 outlets pan India by December, 2020

by Mayank Dhingra 20 Feb 2020

Harsh Didwania, EeVe India unveiled e-bike Tesero and e-scooter Forseti at Auto Expo 2020

Orissa-based EeVe India, which unveiled two of its latest electric two-wheelers, Forseti scooter and Tesero e-bike at the Auto Expo 2020, is confident about rapid expansion in the coming year. The company aims to grow from its existing 45 outlets and being primarily present in the eastern part of the country, to reach over 200 outlets across India by December 2020.

EeVe started out in January 2018 as part of diversification from a family-run automotive component business and was ready with the commercial launch of its first product by October 2019. The company says it has sold over 1,200 units in the last four months since launch and now plans to get into Gujarat, Maharashtra, Uttar Pradesh as well as New Delhi. It targets 15,000 units in CY2020 and aims to grow by 30-40 percent year-on-year.

The company already sells the Xeniaa, Wind, 4U and Your electric two-wheelers - all of them boasting of an on-road range between 50-70km and being battery-swap compatible. While the new scooter, Forseti is slated to be launched in June, the company is eyeing a possible September launch timing for the electric motorcycle, Terono.

Rs 70 crore has been infused into the venture so far and EeVe India further aims to invest Rs 160 crore over the next two years, a major portion of which would go into capacity expansion to 60,000 units at its plant in Bhubaneshwar, which can currently make 12,000 units annually. The company is looking for private equity funds for the money and will also spend it on increasing localisation, growing its dealer network and marketing the products.

EeVe India says its products are at 40 percent localisation level at the moment with suppliers stationed in Pune and Haryana. It also has an R&D centre in its home city, Bhubaneshwar and has a tie-up with IIT Bhubaneshwar for its local designers to carry out product design and development. While breakeven is expected only after reaching 60,000 units, it aims to get into the rent-a-bike concept at popular tourist destinations such as Pondicherry, Pune and Goa.