DSK Hyosung eyes 125-150cc bike segment in India

July 20, 2012: DSK Hyosung, the newly formed partnership between South Korea’s S&T Motors and Pune-based DSK Group to sell Hyosung-branded sports bikes, is eyeing a slice of the high-volume market 125cc and 150cc motorcycle market in India.

The company plans to develop India-specific small capacity motorcycles in the next two years. Although the Korean firm sells its off-road bike, the RT125D in Europe and is studying the feasibility of the engine for India, the local partner plans to develop these small-capacity engines as well once the plant and the R&D centre are set up.

The company is still scouting for land and is hopeful of finalising a site in the next three months. In the meanwhile, DSK Hyosung is betting on its latest offering, the GT250R, to sell 3,000 units in 2012-13 with total sales of 3,750 units. The company has delayed the launch of its GV650 cruiser to September-October while the GV250 will be launched in December this year. The company is also working to expand the number of its 18 dealerships at present to 35-40 by March 2013.

AMIT PANDAY