DICV partners Mahindra Cero for end-of-life CV scrapping

Daimler India Commercial Vehicles (DICV) has inked a strategic partnership with Mahindra Cero, a scrappage and steel recycling facility to help CV owners scrap their end-of-life (ELV) vehicles and replace them with new BharatBenz trucks.

The OEM aims to provide an end-to-end solution to customers for scrapping their old trucks right from the process of vehicle valuation up until the receipt of CoD (Certificate of Deposit).

Mahindra Cero is India’s first organised automobile recycling initiative, introduced to reduce carbon footprint using eco-friendly methods of recycling metals from ELVs.

Satyakam Arya, MD and CEO, Daimler India Commercial Vehicles said, “Scrappage is an important step towards reducing carbon footprint and old, polluting vehicles from Indian roads, which is the need of the hour. This is an opportunity for customers to replace their old fleet with new, BS VI BharatBenz trucks, manufactured locally in India. We see great potential for new truck sales with the effective implementation of the Scrappage Policy.”

Rajaram Krishnamurthy, VP, BharatBenz Marketing, Sales and Customer Service, DICV said, “Scrappage is an eco-friendly way to acquire new fleets with modern technology that will deliver better fuel efficiency, reliability and lower cost of ownership.”

Sumit Issar, MD, Mahindra Intertrade and director, Mahindra MSTC Recycling said, “Cero is India’s first government authorised recycler for motor vehicles built on the PPP model, focused on achieving zero pollution while vehicle recycling. We have presence in more than 20 cities across the country. Further, Cero has plans to have presence in more than 30 cities within the next 8-10 months.”

Amongst the world's 10 most polluted cities, three are from India with vehicular pollution contributing nearly 15-30% especially in cities such as Mumbai and Delhi NCR. Vehicle scrapping facilities will help gradually phase out unsuitable and polluting vehicles in a sustainable way, and give a boost to new vehicle sales.

BharatBenz says its dealerships will now be able to take advantage of Cero’s platform in scrapping customers’ ELVs. The dealership teams have gone through rigorous training and documentation support to ensure smooth operations. This collaborative effort will also enable the dealerships to expand their service base, attract customers and contribute to green initiatives. 

Also read: Mahindra Cero to set up four more scrappage units in Maharashtra