Daimler India Commercial Vehicles (DICV) has announced the creation of the Transformation Management Office (TMO) and a new position of ‘Chief Transformation Officer’. The TMO will be responsible for driving transformational topics and strategic initiatives, particularly related to digitalisation, external partnerships, new business models, internal business processes and company culture.
The OEM has appointed Chulanga Perera, who currently hold the position of Chief Information Officer (CIO), to lead the TMO as ‘Chief Transformation Officer and Head of Strategy’ in a dual role until a new CIO is announced. The transformation office consists of around 40 staff who will be responsible for ensuring strategic transformation company-wide.
In particular, the TMO will focus on four target areas:
- Beyond Trucks, servitisation and partnerships - Drive maximum synergies by commercialising new ideas, forming strategic partnerships, initiating growth, and facilitating management changes while developing the company’s strategic initiatives.
- Steering digital transformation – Steer the digital landscape of the organisation by implementing use cases across DICV, enabling data driven decision making through analytics, measuring the company’s ability to go digital and increasing employee availability for added-value tasks.
- Enhancing customer service - Enable digital services through connected vehicles and other platforms, align business services and delivery methods as per customer needs and market conditions.
- Scaling business offerings – Propel business growth across various verticals such as Research & Development, IT, Customer Services, Supply Chain Management, Finance & Controlling, and more.
Satyakam Arya, CEO and MD, DICV said, “Now more than ever, companies need to embrace change in order to ensure long-term prosperity. For the automotive industry, this will mean being ready for significant disruption in the areas of digitalisation, sustainability, electrification and company culture. With our dedicated Transformation Management Office, we aim to drive DICV’s next phase of growth and cement BharatBenz’s position as a leader in the Indian CV industry.”