November 19, 2013: The Coca-Cola Company and Ford Motor Company are fueling more sustainable design by collaborating on a first-ever interior fabric made from the same renewable material used to produce Coca-Cola’s PlantBottle Technology packaging.
The two companies have unveiled a Ford Fusion Energi plug-in hybrid vehicle with Coca-Cola PlantBottle Technology interior fabric surfaces covering seat cushions, seat backs, head restraints, door panel inserts and headliners. The research vehicle marks the first time PlantBottle Technology is applied beyond packaging, and affirms a joint commitment by two global consumer icons to develop innovative new products produced from renewable materials.
“By using PlantBottle Technology in a plug-in hybrid, Ford and Coca-Cola are showing the broad potential to leverage renewable materials that help replace petroleum and other fossil fuels, reducing the overall environmental impact of future vehicles,” said John Viera, global director of sustainability and vehicle environmental matters at Ford.
The Ford Fusion Energi research vehicle will be on display later this month at the Los Angeles Auto Show.
The idea behind the vehicle was launched last year when Ford and Coca-Cola research teams came together to explore innovation opportunities in more sustainable products. Both companies use PET, a durable, lightweight plastic also known as polyethylene terephthalate, in a variety of products including plastic bottles, fabrics and carpets. This provided a natural opportunity to bring together both recyclable and renewable technologies.
Since the Coca-Cola Company introduced PlantBottle Technology to the market in 2009 as the first-ever recyclable PET plastic bottle made partially from plants, more than 18 billion PlantBottle packages have been distributed in 28 countries resulting in more than 400,000 barrels of oil saved. The company says if PlantBottle interior fabrics were migrated across the majority of US Ford models, it would displace nearly 4 million pounds of petroleum-derived materials, as well as save the equivalent of 295,000 gallons of petrol and 6,000 barrels of oil.
“This collaboration with Ford demonstrates that PlantBottle Technology can be applied anywhere PET plastic is traditionally used, but with a lighter footprint on the planet,” said Scott Vitters, general manager, PlantBottle packaging platform, The Coca-Cola Company. “We are pleased to share this technology with Ford, and look forward to continuing to expand the application of PlantBottle Technology.”
The PlantBottle-Fusion Energi initiative is also encouraged by the World Wildlife Fund, which advises companies to look for alternatives to fossil fuels.
“The Coca-Cola Company and Ford Motor Company partnership is a great example of how collaborations can help scale up positive changes to benefit the environment,” said Erin Simon, manager, business and industry, packaging and material science, World Wildlife Fund. “This atypical partnership is a great model for other businesses to follow, and can have a measurable impact on critical environmental issues.”
Building upon the success of PlantBottle Technology, Ford has been able to produce the first-ever fiber that can be woven into durable, automotive-grade PET fabric from PlantBottle material. Fusion Energi, a plug-in hybrid version of Ford’s global midsize car, was determined to be the perfect vehicle on which to test out the material.
Fusion Energi is the American carmaker’s most fuel-efficient saloon. It boasts an EPA-rated total range of up to 620 miles (992km) and can drive up to 21 miles (33.6km) in electric-only mode. It offers the latest generation of SmartGauge with EcoGuide, designed to monitor and influence driving behavior to improve vehicle efficiency and help drivers get the most from their car.