Classic Legends has announced that it has crossed the landmark sales of 50,000 units of Jawa motorcycles, which the company says has been achieved in an effective 12 months of full operations, considering a complete halt during the lockdown period with near zero inventories due to the waiting period.
It maybe recollected that the brand was relaunched in November 2018, and has been struggling to keep up with the demand. The company says the 50,000-motorcycle sales milestone signifies an extremely healthy uptake in demand for Jawa motorcycles in the country as it continues to expand both its production capacity as well as dealership footprint to cater to the steady rise in demand.
Ashish Singh Joshi, CEO, Classic Legends said, “As the newest entrant in the Indian motorcycle market, we are proud of what we have achieved in such a short duration. As a relatively recent start-up, Classic Legends has readied a full scale production facility to support the three models that we introduced as a part of the resurrection of the Jawa brand, set up an unparalleled and widespread sales network; and have ramped up all our operations constantly to meet customer demands.”
“Crossing the milestone of 50,000 motorcycles in a span of an effective 12 months of full operations is of utmost significance for us. This is not just a number but an important marking on our odometer, which points us towards the countless miles we have set out to cover as we keep shifting into higher gears. Considering the very healthy demand that we are seeing and the fact that the current 50k took longer time due to Covid related production challenges, I am confident that the next 50k will come in far lesser time,” added Joshi.
The OEM says the Jawa brand has got demand from other markets, for which Classic Legends has also started exports with a batch of Jawa motorcycles being shipped to Europe and Nepal. At present, Jawa Motorcycles has three offerings in its portfolio - the Jawa, Jawa Forty Two and Perak. The company recently celebrated the delivery of 2,000 Peraks, India’s first factory custom bobber, during the few festive days of Oct 2020.