Dubai, May 15, 2013: Porsche Middle East and Africa FZE, a wholly owned subsidiary of Porsche AG, Stuttgart, has appointed Christer Ekberg as managing director, effective as of September 1.
Joining from Porsche Asia Pacific, where he was also managing director in charge of 12 markets, Swedish-born Ekberg will be responsible for sales across the Middle East, Levant, Africa (excluding the Maghreb states) and India.
Christer Ekberg has worked for a total of 17 years for the Porsche brand, having spent five years as managing director at Porsche in Sweden before joining Porsche Asia Pacific in 2001. His experience in the automotive industry spans more than 30 years in sales, marketing and aftersales functions, across North America, Europe and Asia.
Ekberg succeeds George Wills who will take over the lead of Porsche Latin America, as subsidiary responsible for the importer and dealer network in the Caribbean, Central and South America.