Chip shortage impacts Hero Electric; no April dispatches

Hero Electric is also feeling the impact of the chip shortage. The electric two-wheeler manufacturer reported zero despatches in April for the first time ever. In fact the company claims the waiting time for deliveries at certain dealerships have gone up to 60 days.

Sohinder Gill, CEO, Hero Electric said, “It’s like putting an emergency brake on a fast-moving train. Our sales were almost doubling month-on-month and we somehow managed with sourcing from different geographies but the war collapsed a major supply chain resulting in this disruption.”

Gill says that the company has geared up alternate sources and would soon resume production. “The recent fire incidents are an awakening call for the industry and we believe that even the best of the companies should introspect and constantly improve their designs and quality to repose confidence in the electric mobility that is going through such a robust growth path.”

In FY22, Hero Electric sold more than 100,000 electric vehicles. Furthermore, the OEM says it has utilized the delivery gap as an opportunity to ramp up production capacity at its Ludhiana and Pitampur plants and work towards smoother supply chain flow.