Chinese car buyers rank safety above fuel price

A survey by The Nielsen Company suggests that 60 percent of Chinese consumers said that they ranked safety as their top consideration when making a car buying decision

16 Aug 2011 | 2499 Views | By Autocar Pro News Desk

A survey by The Nielsen Company suggests that 60 percent of Chinese consumers said that they ranked safety as their top consideration when making a car buying decision. Price was the second-most important factor (52 percent) followed by quality (49 percent). But the age of the consumer makes a difference ...

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