China-headquartered Contemporary Electric Technology Company (CETL), a global EV powertrain company that’s spun-off theworld’s largest EV battery manufacturer CATL, has announced a multi-year partnership with Delhi-based start-up Tsuyo to jointly develop high-end efficient EV motors and controllers for the Indian market ranging from 10kW to 600kW. 

The partners aim to introduce EV powertrain products specially developed for Indian conditions, compared to the currently available solutions which they say are directly applied without localisation to suit the domestic requirements.

Vijay Kumar, co-founder, Tsuyo said “This partnership with CETL will ensure that we are able to bring powertrains that are best suited for the Indian market. Localisation is important for electric vehicles for long term success for all OEMs.” 

Tsuyo develops powertrain products for electric autos, rickshaws, carts, loaders, and two-wheeler applications. The company claims its major customers in the automotive industry include Okaya, Goenka Electric, Dili Auto, MT Auto, Oben EV, MAHLE, Jaidka Power, Zen Mobility and Baxy group. The founders of Tsuyo collectively have more than 60 years of experience in automotive giants like Maruti Suzuki India, Tata Motors, Hitachi Automotive among others. At present, the company has its manufacturing unit located at Greater Noida with a second plant coming in Southern India.

Ding Lin, regional director – Automotive Motor Division, CETL said, “This is in line with our vision to expand globally and enter into the growing Indian market. By leveraging Tsuyo’s local expertise, we plan to co-create powertrain solutions designed specifically for India. The goal is to create an optimised product for Indian geography that will be suitable for local usage, end-application and OEM’s compliance and local norms.”

The partners are planning a series of product line for applications ranging from heavy machinery, farming to marine vehicles. CETL will also provide support in-terms of design, co-design and develop, initial prototyping and ramp up plans for the Indian market together for higher wattages applications specially beyond 10KW PMSM categories.