Ceat Tyres has introduced the concept of only women-operated Ceat Shoppes across India. The all-women Ceat Shoppe is the company’s endeavour to empower women.
The Shoppes are owned, managed and run by a team of women which the company says will give them equal opportunity to grow and make a mark in the tyre Industry. The first such Shoppe has been opened in Bhatinda, north India that will be followed by introduction of 10 Shoppes in the next few months across India.
The all-women Ceat Shoppes include women workforce for all service-related assistance to customers. This also includes manual jobs like wheel changing, balancing and operating various machinery to service a vehicle. Ceat says it will invest in providing end-to-end training to the women running the Shoppes.
Amit Tolani, chief marketing officer, Ceat said: “Ceat recognises the value of gender diversity at workplace. We have been offering equal and fair opportunity to women in every field including our manufacturing plants. From shop-floor engineers to leadership roles, Ceat has a diversified female workforce taking up challenging roles and growing in their respective fields. The all-women Ceat Shoppe is an industry first initiative which further reiterates our commitment to allow women to grow and make a mark in the Tyre Industry which is predominantly male driven business. The initiative will not only provide financial stability to the women but will inspire many others to join this industry as we plan to expand our footprints across India with many more such outlets in the months to come.”
With more than 300 Ceat Shoppes in India, these touchpoints are authorised one-stop shop for vehicular assistance for sales and service to customers.