Ceat has announced the appointment of Anant Goenka as its new managing director. Anant, who starts his tenure on April 1, 2012, has been the deputy managing director. Paras K Chowdhary, the incumbent managing director, will be retiring from the role. However, he will continue to be a whole time Director.

Commenting on his appointment, Anant Goenka said, “My aim would be to make Ceat among the most profitable tyre companies in India in the next five years by strengthening the brand, improving operational efficiencies and by focusing on R&D of radial tyres and development of alternate materials.”

Anant Goenka, 30, is an MBA from the Kellogg School of Management and a B.Sc. in Economics from The Wharton School.