Castrol India launches Super Mechanic Contest 2021, partners ASDC
The Super Mechanic Contest 2021 will leverage both physical and digital mediums and aims to bring over 100,000 mechanics onboard.
Lubricant major Castrol has launched the fourth edition of its mechanic skilling initiative, the Castrol Super Mechanic Contest (SMC).
Introduced in 2017, the initiative provides a holistic platform for India’s car and bike mechanics to hone their skills, demonstrate their talent, and earn national recognition.
The company says this year’s contest theme of ‘#SeekhengeJeetengeBadhenge’ salutes the passion and the spirit of mechanics; will provide them an opportunity to upskill themselves with new technological advancements in the automotive sector. Participating mechanics will test their skills with other mechanics across the country to emerge for the title of 2021 Castrol Super Mechanic.
Amidst the ongoing pandemic, the Super Mechanic Contest 2021 will leverage both physical and digital mediums to expand its reach across India’s mechanic community and enable maximum participation. It aims to bring over 100,000 mechanics onboard for the contest.
Registrations for the contest will be conducted through an Interactive Voice Response (IVR) round, as well as a dedicated web portal, in 9 language options – English, Hindi, Bengali, Telegu, Kannada, Gujarati, Marathi, Malayalam, and Tamil.
This year’s contest will feature a range of new digital tools that will make participation across phases more interactive and personalised. These include daily auto content that engages participants by providing information around the contest, tips to crack successive rounds and master the fastest finger first, and potential rewards and recognition that winners will receive. Besides this, SMC 2021 will also include a mobile game to enable participating mechanics to master various assignments and challenges. External experts and previous Super Mechanic Contest winners will also conduct a series of live masterclasses with the participants to help them sharpen their skills.
Partnering with ASDC
In 2021, Castrol aims to quadruple the number of mechanics trained through its masterclasses, compared to the number of mechanics trained in the 2019 edition of the contest. It is collaborating with the Automotive Skills Development Council (ASDC) of India for the certified upskilling of shortlisted mechanics through its masterclass sessions.
Dharmendra Pradhan, Minister of Skill Development and Entrepreneurship and Minister of Education, government of India, said, “Castrol Super Mechanic Contest is a program that has consistently worked alongside the government of India’s mission of Skill India, aiding mechanics across the country to hone their talent and skills. We congratulate Castrol India for launching its fourth successful edition of the contest and hope it will enrich the knowledge and skill sets of mechanics, fulfilling our vision of an Atmanirbhar Bharat”.
Sandeep Sangwan, MD, Castrol India said, “Castrol Super Mechanic is a contest that has consistently placed the interests of the mechanic community at its core. Over the years, this contest has empowered the mechanic community to demonstrate their talent and upgrade their skillsets with the latest industry knowledge made available to them through this platform. This year’s theme, #SeekhengeJeetengeBadhenge, resonates with the spirit of being future-ready as the contest extends its commitment to equip all participants with relevant skills that can help them navigate new changes and challenges in the times to come.”
Arindam Lahiri, CEO, ASDC India, said: “Upskilling and continuous knowledge transfer plays a crucial role in propelling the growth trajectories of mechanics and automobile professionals. We are delighted to partner with Castrol India and hope to leverage this platform to train mechanics in new-age vehicle maintenance and the latest technologies. ASDC aims to provide a comprehensive and structured knowledge paradigm and certified learning sessions that will ensure their relevance in the industry and improve their opportunities for a sustainable livelihood.”
Following the digital progression of its phases and successive rounds, the contest will culminate into an in-person grand finale that will be held in Delhi NCR.
To participate, entrants to the contest will have to call on a toll-free number: 1800 5325 999 or log in to www.castrolsupermechaniccontest.in
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