Leading tyre maker Bridgestone India has made a strategic investment in Jaipur-based tyre management services start-up Fleeca India, as part of its strategy to provide latest mobility solutions.
Fleeca India provides digital-based business solutions to fleet operators to increase efficiencies of their tyre usage. According to Bridgestone India, the domestic market is fast evolving and witnessing deeper penetration of digital technologies, and such mobility solutions find greater significance in context of the rapidly changing consumer preferences.
According to Bridgestone India tyre management as a service based on digital applications assumes importance as more and more fleet operators are seeking options like ‘Pay per KM’ models when it comes to the procurement of tyres. This helps the fleet owners to maximise the total cost of ownership of their operations. Fleeca India has the expertise in offering such solutions to its customers.
Parag Satpute, MD, Bridgestone India: “Tyre management as a service is still in its nascent stage in India; however, customer preferences are changing. Traditional business models are being disrupted and overall the mobility segment is undergoing a rapid change. We at Bridgestone India are focussed on pioneering new business models and strengthening our solutions business to accelerate our growth plans. This investment will enable us to create higher value for our customers in India and help them improve the return on investments.”
These tyre management services enable monitoring the entire lifecycle of the tyre from fitment to scrap with required interventions to increase tyre life and efficiencies leading to greater savings by fleet owners.
Tikam Jain, founder and CEO, Fleeca India: “It is indeed a matter of honour to have Bridgestone India, a global leader in sustainable mobility and advanced solutions is investing in Fleeca India. It is a reflection of the confidence that Bridgestone India has in our product offerings.”
The investment will further strengthen Bridgestone India existing service infrastructure to provide tyre services across national highways by leveraging Fleeca’s established service infrastructure. Currently Fleeca operates in 17 states with more than 450 Fleeca Centers.