Bosch Power Tools India, a market leader in the power tools segment has appointed Nishant Sinha as the Regional Business Director for India and SAARC. Singh will bring his rich business experience to lead the growth of the power tools, accessories, measuring tools, lawn and garden tools and after-service businesses across multiple channels at Bosch Power Tools.
Sinha along with his team will work to broaden the reach of power tools, accessories, and measuring tools through alternate channels, while also strengthening the digital and services network of the brand. He aims to develop a stronger customer-connect and focus on effective channel expansion for deeper market penetration of the power tools division.
Commenting on his appointment, Sinha said, “I am happy to lead the Bosch Power Tools division in India and SAARC and look forward to fostering a collaborative work culture delivering high-performance standards to provide superior value to the customers and stakeholders. Bosch Power Tools in India and SAARC have exceptional people and an innovation-oriented work culture that has ensured its past successes as a market leader. I endeavour to channelise its full potential to propel growth and a wider outreach with customer-focused quality-driven initiatives.”
Sinha is an engineer from I.T. Banaras Hindu University and has a post-graduate degree from IIM Calcutta.