BMW India launches 1-series at Rs 20.90 lakh

Mumbai, September 3, 2013: BMW India has launched the new 1-series compact luxury hatchback at a starting price of Rs 20.90 lakh for the base petrol variant. The 118d base trim is priced at Rs 22.90 lakh, the 118d Sportline trim at Rs 25.90 lakh and the top-spec 118d Sportline Plus at Rs 29.90 lakh (ex-showroom, all India).

The 1-series hatchback comes with two engine options – a 1.6-litre turbo petrol that develops 136bhp and a 2.0-litre turbo diesel with 143bhp. Both BMW 1-series variants come mated to a ZF eight-speed automatic gearbox. While the petrol 116i is available only in the base trim level, the diesel 118d is additionally available in Sport Line and Sport Plus trims.

The base trim gets fog lights, automatic headlights, a start/stop button, rear parking sensors, a CD player with aux-in compatibility, Eco mode, BMW’s Brake Energy Regeneration, six airbags, ABS, and 16-inch alloy wheels. The 118d Sport Line adds dual-zone climate control, a sliding front armrest, electric seat adjust with memory, a hands-free facility with USB interface and BMW’s iDrive controller.

The top-spec 118d Sport Plus comes with features like keyless go, rear air-con vents and a sunroof. It also gets larger 17-inch alloy wheels.

The BMW 1-series will also come with four different driving modes to choose from – Comfort, Sport, Sport+ and Eco Pro – which alter the way the engine, gearbox and steering behave. It also gets run-flat tyres, so there’s no spare wheel.

The carmaker is offering its 'BMW Service Inclusive Plus' package free of cost for the first 100 customers. According to the carmaker, this includes services "as often as necessary" within the inclusive period, with the added bonus of avoiding the inconvenience of discussing cost estimates and undertaking financial transactions at every workshop visit.