In yet another digital-driven initiative in a time of social distancing, BMW India has begun a contactless vehicle service for its customers. The BMW Contactless Service enables customers to book vehicle service, review service-related quotations and make payments securely online and more, all with a click of a button by logging on to www.bmw-contactless.in
According to Vikram Pawah, President, BMW Group India, “We strongly believe in leveraging new-age technologies to augment our brands’ customers-centric initiatives. We have successfully transformed our business processes across our dealer network and enabled a seamless way for our customers to avail and experience BMW vehicle service from the comfort of their homes. The BMW Contactless Service will play a pivotal role in offering a safe and seamless customer support service to our existing and new customers during this pandemic. Together with BMW One app and the BMW Smart Video functionality, the BMW Contactless Service ensures that a comprehensive service experience is delivered safely.”
Seamless operation
BMW Contactless Services facilitates a digital first way of end-to-end vehicle service without the need to visit an authorised BMW workshop facility. It is designed to seamlessly take customers through the entire vehicle service virtually.
Customers can use the BMW One App on their smartphone or get online via a tablet or personal computer to select the required type of service, choose a convenient date and time slot along with the nearest BMW workshop. BMW service personnel will reach the pick-up location, sanitise the vehicle and proceed for its service.
According to the company, customers will receive detailed assessment of the condition of vehicle and additional service recommendation via the industry first BMW Smart Video update. Customers can review the service requirement, quotation and approve the same instantly online. A secure online payments gateway for services helps complete the transaction. The serviced vehicle is fully sanitised and delivered as per the requested location.
There’s also the BMW Smart Video, an app-based smart video and image solution where customers can give real-time approvals for required service and repairs. The dealership technicians create a video of the service vehicle explaining the service / repair requirements and share the quotation online. Customers receive a link where they can understand the service requirements through the video and give an approval online without the need of visiting the dealership again. BMW Group India says this video solution has already benefitted more than 81,000 customers with a high rate of customer satisfaction.
The BMW One App, available at Apple iOS and Android Play Store, can be used for service booking and test drive requests through a few easy clicks and steps. It enables access to BMW Smart Video functionality and the BMW Used Car portal as well.