Bajaj Auto drops Dominar price by 10% to Rs 154,176

The strategic move, at a time when rivals are hiking prices citing increased input costs, is aimed at revving up sales.

Autocar Professional BureauBy Autocar Professional Bureau calendar 06 Jul 2021 Views icon5854 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Bajaj Auto drops Dominar price by 10% to Rs 154,176

Bajaj Auto has reduced prices of its Dominar 250 sports tourer motorcycle by 16,800. As a result of the 10% price reduction, the midsized motorcycle, now costs Rs 154,176. 

The price cut, at a time when most OEMs are hiking prices citing increased input costs, is aimed at drawing new buyers to the tourer. As per Autocar Professional’s sales statistics, the Dominar 250, which was launched in March 2020, has sold a total of 11,226 units till end-May 2021. 

This price reduction comes after numerous price increases that were announced since the Bajaj Dominar 250 was launched at Rs 160,000 lakh (ex-showroom, Delhi) in March 2020, which took it all the way to Rs 171,000.

At the revised Rs 154,000 pricing, the Dominar 250 now sits between the Rs 134,000 Yamaha FZ25 and the Rs 171,000 Suzuki Gixxer 250. It also makes the Dominar 250 nearly Rs 60,000 cheaper than its elder brother – the Dominar 400 – and a full Rs 74,500 more affordable than the KTM Duke 250.

The Bajaj Dominar 250 uses an engine based on the KTM 250 Duke, but with numerous changes, including a different head design. The motorcycle develops 27hp with 23.5Nm of peak torque. The Dominar 250 is a large and spacious motorcycle with a smooth and refined power delivery - this revised price will certainly boost its appeal.

According to Sarang Kanade – President (Motorcycle Business), Bajaj Auto, “In times of price hikes across the industry, we have taken a stance of reducing price on Dominar 250 and make Sports Touring more accessible.” 

ALSO READ Bajaj Auto's strong show in June, clocks robust Q1 numbers

RELATED ARTICLES
Cosmo First diversifies into paint protection film and ceramic coatings

auther Autocar Professional Bureau calendar17 Jul 2025

The Aurangabad, Maharashtra-based packaging materials supplier is leveraging its competencies in plastic films and speci...

JSW MG Motor India confident of selling 1,000 M9 electric MPVs in first year

auther Autocar Professional Bureau calendar11 Jul 2025

The 5.2-metre-long, seven-seater luxury electric MPV, which will be locally assembled at the Halol plant in Gujarat, wil...

Modern Automotives targets 25% CAGR in forged components by FY2031, diversifies into e-3Ws

auther Autocar Professional Bureau calendar05 Jul 2025

The Tier-1 component supplier of forged components such as connecting rods, crankshafts, tie-rods, and fork bridges to l...