Axalta India launches Cromax Pro waterborne basecoat tech

Axalta Coating Systems, a global supplier of liquid and powder coatings, has introduced its next-generation waterborne basecoat Cromax Pro in India.

The company says CromaxPro features advanced waterborne automotive coating technology that enhances productivity in the refinish body shop and also helps reduce the auto industry’s overall environmental footprint. Cromax Pro produces lowered emissions of volatile organic compounds (VOCs) and satisfies European and North American environmental regulations.

Two attributes of Cromax Pro enhance productivity. It uses a wet-on-wet application that can be applied more quickly than products that require a ‘flash’ to dry between coats. The product’s high coverage formulation system requires only one-and-a-half coats for full coverage which translates into faster refinish cycle time in the body shop. This innovative process enables body shops to coat vehicles quickly with excellent results.

“We understand that the world is shifting to embrace a more sustainable industrial model, and we are committed to building on our legacy as coating leaders and advancing our industry’s transformation to offer sustainable solutions,” said Axalta chairman and CEO Charles Shaver.  “Our recent investments in Germany, China, and Brazil to expand our waterborne production are intended to support our OEM customers who wish to add waterborne lines in their paint shops and our refinish customers who seek increased productivity.”

The need for sustainable products that help protect communities and meet international environmental standards accompanies the growth of India’s automobile industry.

According to Sobers Sethi, vice-president, Axalta Asia Pacific, “Our new product addresses our customers’ needs – high performance, increasingly productive and water-based coatings. India is one of our priority markets in Asia Pacific and we are constantly seeking new ways to support our customers in the region through local manufacturing and R&D. The introduction of Cromax Pro in India is a demonstration of our intent to develop sustainable solutions that offer our customers productive and environmentally responsible options for their refinish body shops.”

Cromax Pro comes with a complete tint range and colour formulas that are designed to offer excellent colour accuracy for the most demanding refinishers. 

At present, Axalta India has a network of over 400 distributors and over 1,200 body shops supported by offices and regional training centres in Mumbai, Gurgaon, Kolkata, and Bangalore, and local manufacturing capabilities at its Vadodara Savli plant.