This is a bumper 64-page issue dedicated to India’s Automotive journey from 1947 to the present.
The SUV that fuelled Mahindra’s SUV vision
With the Scorpio, M&M was staking its future on a project that could determine its very survival in the long term.
The issue contains essays that highlight various aspects of this fascinating journey in 5 long-form articles. It also contains 15 stories that describe a slew of automotive brands that made a difference, some that faded away and others that stay in our memories.
Seeds of growth
The stalwarts who paved the way for India’s auto story. These were companies like Premier Automobiles, Hindustan Lever, Mahindra & Mahindra, Telco and Bajaj Auto.
Winds of change
The Japanese juggernaut – how they came into the two-wheelers and LCVs sewing up alliances -- and how Indian companies took them on, and proved their mettle.
1991 and Beyond
India opens up for business under the Narasimha Rao government, and the MNC car companies come calling. This saw the likes of Daewoo, Hyundai, Toyota, Honda and others enter even the Tatas entered into the car manufacturing arena.
The Modern Era
The new mantra for OEMs is electrification as both home-grown and foreign players seek their place in the sun in an emerging EV sector
Roads and highways
Since 2000 when the Golden Quadrilateral was started to the present, India is being connected by roads and highways across the country. New technologies in road building are being used.
We cover 15 automotive across cars, two-wheelers and CVs that define India from Premier to the Qualis, Santro and from the Chetak to the Activa.
This 64-page issue gives you comprehensive view of India’s automotive story told with facts and insight.
How you can read this issue
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