Autocar Professional hosted the mega Two-wheeler Week in the last week of October. In case you missed the live event, this mid-November issue gets you a 360-degree view of the week-long event. From the steps that industry is taking to regain momentum to the new electrification trends and the shift in preference towards premium bikes, we have it all covered.

This 56-page issue takes a deep dive on the various facets and the ever-changing dynamics of the two-wheeler industry.

Move towards electrification
TVS Motor’s Sudarshan Venu gets candid about the company’s electrification strategy. It plans to launch a number of new electric two- and three-wheelers and is investing heavily. Find out how the company is betting on a localised supply chain and renewable power to make it big.

Auto Inc Speaks
Bajaj Auto’s Executive Director, Rakesh Sharma says EVs are a global opportunity for India but putting a number to the total vehicles electrified by next year will be a tall ask.

However, YS Guleria, Director (Sales and Marketing) of HMSI expects the going to get rough in the immediate future. Find out his fix to tackle the significant buying resistance in the entry-level two-wheeler segment.

That said, the dynamics on the other end of the spectrum- premium bikes is very different. The President of BMW Group India, Vikram Pawah sees increased demand for high-end bikes after Covid-19 in sync with the striking change in consumer mindset.

Bringing in the component industry perspective, Deepak Jain, Chairman, Lumax Group says an EV-agnostic roadmap is crucial for Auto Inc to be future-safe. He calls for a greater calibration of demand-supply dynamics.

But that’s not all. We get you industry view on green mobility, safety features and the supply-chain dynamics.

News buzz
This issue also gets you some of the recent buzzers across the auto industry-

-Find out why analysts are placing big bets on Tata Motors’ EV strategy. Will expertise of group companies in the EV ecosystem, give it an edge in the Indian context?

-Mechanik TV takes the digital route to help skill mechanics for greater reach.

How you can read this issue 
Autocar Professional magazine is also available through all good newsagents and for download from Magzster. You can also buy one-off copies of Autocar Professional magazine – contact Ganesh at ganesh@haymarketsac.com. Alternatively, never miss an issue – subscribe to Autocar Professional magazine today.