April 27: Audi has opened its second showroom in Tamil Nadu -- Audi Coimbatore -- and its fifth in southern India. The showroom was inaugurated by Michael Perschke, head, Audi India and Anandakrishnan CR, managing director, Audi Coimbatore (Jahnvi Motors).

“Audi already has a strong presence in the southern market with showrooms in key markets like Bangalore, Chennai, Hyderabad and Kochi. The opening of a new showroom in Coimbatore reflects our commitment to offer our customers with an unparalleled luxury experience of class defining products and world-class services that truly emphasise our core brand values of progressiveness, sophistication and sportiness,” said Perschke.

Spread over 6,000 square feet, the Audi Coimbatore showroom has a display area that can accommodate six Audi cars. It will also house an Audi Shop and the Audi Exclusive elements, where customers can order customised products and purchase a variety of Audi branded merchandise. The entire Audi India model range will be available for sale in Coimbatore.

“We have been steadfast in expanding our network so as to achieve the target of selling at least 8,000 cars by the end of this year. It is this ability to identify potential markets and tap them with the right products that has helped us maintain our position as the fastest growing luxury car brand in India. I am confident that our impressive sales performance where we achieved the No.2 position in the first quarter coupled with the recent launch of the Audi TT and imminent arrival of the new Audi A4 and our fast-expanding dealer network will ensure that Audi maintains its position as the fastest growing luxury car brand in India,” Perschke added.

Audi Coimbatore will also manage the Audi service facility. Spread over 13,250 square feet, it can service 10 cars a day per shift on a total of five bays. Audi India plans to expand its network to 25 dealerships by the end of 2012 from its existing 18 centres.

The German luxury carmaker recorded a strong first quarter with 2,269 cars delivered in India between January to March 2012 – an impressive growth of 41 percent over the same period last year. Its strong growth continued in March with sales of 1,002 cars, up 47 percent over March 2011.