Audi India sells 7,876 units in 2017, up 2% YoY

Audi, which has completed a decade of operations in the Indian market, has announced that it sold a total of 7,876 units in calendar year 2017.  

“Audi completed 10 years in India in 2017 and we are delighted that within this short span, it has become one of the most preferred luxury car brands for enthusiasts in the country. With 7,876 deliveries to customers in 2017, we have increased our sales by 2 percent while earning a profitable growth for our dealer partners,” said Rahil Ansari, head, Audi India (pictured below).

“We are now looking forward to the launch of our trendsetting and immensely popular Audi Q5 in its new generation in January 2018. Apart from this, we promise to bring some more exhilarating cars for Audi enthusiasts this year. 2018 will be the year of some of the most exhilarating products from the Audi line-up,” added Ansari.

2017, the year of ‘Audi Reloaded’, saw 10 launches including the A3 sedan, A3 cabriolet, Q3, A4 TDI, Q7 40 TFSI, A5, A5 cabriolet and Audi S5 amongst others. 

Making the brand accessible has been Audi’s key focus – the company currently has over 90 customer touch-points that include showrooms, workshops and Audi Used Car (Audi Approved Plus) facilities. With the ‘Workshop First’ strategy, the brand is chartering entry into Tier 2 and Tier 3 towns. 

In addition to expanding the network footprint, Audi India is reaching out to the customers, even at their doorsteps. The Audi Mobile Terminal, a luxury showroom on wheels, visited more than 30 cities in 2017 and will continue to create further inroads in 2018, providing access to entire Audi India model range to prospects and fans in the Indian hinterland.

The company is also connecting with customers through different initiatives. In 2017, over 3,000 customers got to check out the Audi range of cars in a specially curated environment through Audi Q drive, Audi Weekender and Audi Sportscar Experience. Audi India says it will continue to target and reach out to more customers  through unique customer connect activities in 2018 as well.

Read more: Will luxury carmakers have a smoother ride in 2018?