Audi India has launched the 2018 season of its experiential driving program – the Audi Q Drive. The seventh edition of the multi-city Audi Q Drive commences from Coimbatore this year.

The program will be held across 28 dealer locations in India with overall 30 events planned for this year. Audi customers and enthusiasts in these cities will get to experience the quattro technology in the Q7, Q5 and Q3 on a specially curated off-road track in the supervision of Audi instructors.

Travelling across the country, the Audi Q Drive is executed on a custom-built off-roading track designed keeping in mind the key attributes and features of the Audi Q range, including especially Audi’s renowned quattro system. Audi owners get the experience of driving on a specially made off-road track and maneouvre obstacles such as hill climbing, hill descend, slush, acceleration, braking, rumblers, axle twister and articulation and tilt angle. Over 10,000 customers have participated in this program since its inception in India.

“2018 is the year of Audi Progression for us and will continue to see us focus and progress on 4 fundamental pillars of our strategy – Product, Network, Customers and Digitalisation. In terms of product line-up, we started 2018 with the launch of the second-generation Audi Q5 and it has received a fantastic response with more than 500 bookings in just a month. This reinforces our strength and dominance in this segment. The Audi Q Drive is an important part of our progressive experiential initiatives and extends an opportunity to all customers and enthusiasts who are looking forward to join the Audi Q family to experience the prowess and technology of our Audi Q range,” said Rahil Ansari, Head Audi India.