Ather Energy opens its first showroom in Mumbai

Electric scooter maker begins deliveries of its Series 1 scooters from its Ather Space experience centre, which is operated by Kamal Motors.

By Ajit Dalvi calendar 09 Jan 2021 Views icon65227 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

Electric scooter maker Ather Energy today opened its first retail showroom in India’s financial capital today. Located in the premium location of Bandra, the Bangalore-based OEM has begun deliveries of its Series 1 scooters from its Ather Space experience centre, which is operated by Kamal Motors.

Exactly a year ago, on January 3, 2020, Ather Energy had announced plans to take Ather Space, its flagship experience centre format, across key cities like Hyderabad, Mumbai, New Delhi and Pune, amongst other Tier-1 cities. To fast track this expansion, Ather had invited dealer partners to set up these experience centres across these cities. 

In October 2020, the company had announced its dealer partners for Maharashtra and Gujarat. The OEM said it aims to bring a premium retail experience that Ather Energy has built through company-owned experience centres will now be delivered through dealer partners. This required collaboration with progressive dealers with experience of premium products and a deep understanding of consumers in their respective markets. To that end, Ather Energy has collaborated with Kataria Group in Ahmedabad, Kamal Motors in Mumbai and BU Bhandari in Pune. 

What is Ather Space?
Ather Space essentially is a dynamic, tactile and interactive facility designed to educate customers about electric vehicles (EVs) while providing a holistic experience in an interactive space. EV aficionados can ride the Ather 450X and get an in-depth view of the product and its features before pre-ordering the electric scooter.

With a naked scooter on display, visitors get an opportunity to learn about every aspect of the vehicle and witness the engineering and mechanical efforts that have gone into manufacturing it. Further, they can learn and interact with the intelligent and connected features through a digital display.

The automaker will design the retail space and experience for its dealer partners, with a focus on its holistic experience-led model.

The automaker will design the retail space and experience for its dealer partners, with a focus on its holistic experience-led model. These experience centres will allow prospective consumers to test ride and get hands-on with Ather’s intelligent & connected product portfolio. The company currently operates Ather Space in Bangalore (Indiranagar) & Chennai (Wallace Garden Street). 

ALSO READ
Interview with Subhash Desai: ‘We are very keen to set up an electric vehicle manufacturing hub in Maharashtra.’

RELATED ARTICLES
JSW MG Motor India confident of selling 1,000 M9 electric MPVs in first year

auther Autocar Professional Bureau calendar11 Jul 2025

The 5.2-metre-long, seven-seater luxury electric MPV, which will be locally assembled at the Halol plant in Gujarat, wil...

Modern Automotives targets 25% CAGR in forged components by FY2031, diversifies into e-3Ws

auther Autocar Professional Bureau calendar05 Jul 2025

The Tier-1 component supplier of forged components such as connecting rods, crankshafts, tie-rods, and fork bridges to l...

VinFast’s second plant in Vietnam goes on stream ahead of India factory

auther Autocar Professional Bureau calendar30 Jun 2025

Vietnamese EV maker’s second plant in its home market, which has a 200,000 EVs-per-annum capacity, will focus on produci...