In a bid to strengthen its retail operation across Maharashtra, Ather Energy, launched a new retail outlet in Nagpur. The new experience centre will be Ather’s fourth in the state after Mumbai, Pune and Nashik.

The company says that the expansion is driven by the strong consumer demand for the Ather 450X and 450 Plus electric scooters in the state.

Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, "Maharashtra is one of Ather Energy's key markets, and the state's response to our scooters - the 450X and 450 Plus has been phenomenal. We will be expanding to more cities across the state in the coming months."

The new experience centre is designed to educate customers about every aspect of the vehicle while providing a holistic experience in an interactive space. ​The Ather 450X, alongside the Ather 450 Plus will be available to test ride and purchase at Ather Space. People in the city can book test ride slots online too.

Ather Energy is currently present in 23 cities with 27 retail stores and also aims to add 500 Ather Grids for easy charging by the end of FY2022 across the country.

The rapid charging network is available to all electric two-wheelers and electric four-wheelers, and it is free of charge until end-June 2022. The company plans to expand to 100 cities with 150 experience centres by March 2023.