Bangalore-based Ather Energy is attempting a new sales dynamic with its Ather 450 electric scooter. The EV start-up has introduced a new referral program that will benefit its existing customers as well as new owners with monetary credits worth Rs 2,500. The referral program is live in Bangalore and Chennai.
As a part of the program, Ather will enable existing Ather 450 owners to share a referral code with their friends. If a purchase is made using the referral code, then both the referrer and referee get monetary credits worth Rs 2,500 each. Initially, there was a longer wait period for the delivery but now all the pre-ordered Ather 450s will be delivered within three weeks of payment.
This latest initiative comes on the back of Ather’s easy ownership models like the exchange of any petrol 2-wheeler for the Ather 450, and India’s first two-wheeler lease program.
According to Ravneet Phokela, Chief Business Officer, Ather Energy, “A number of Ather 450 owners have been referring new customers and it was time we rewarded their faith in our product and brand. Most of us look to others for product and service recommendations and these recommendations come with a high level of trust. Our community of owners and the Ather Forum has been our loudest supporters and our strongest critics, allowing us to grow and improve. We have built a solid foundation since the launch of the Ather 450, and a strong relationship with our customer base, and we are hoping to strengthen our community as we enter new markets with the Ather 450X in the coming months.”