Ashok Leyland, the flagship of the Hinduja Group, today signed a memorandum of understanding with Hindustan Petroleum Corporation Limited (HPCL) to jointly offer ‘Sadak ka Saathi’, a roadside assistance programme for commercial vehicles that is also claimed as one of the first in the industry. This service is valid for all eN-Dhan fuel card holders, a co-branded product of Ashok Leyland and HPCL, and DriveTrack Plus cardholders of HPCL. This service is claimed to benefit over 100,000 commercial vehicles across India.

ServiceMandi, the digital platform of Ashok Leyland for breakdown assistance, will implement this service across the country. The offering includes immediate response by service channels of Ashok Leyland in diagnosing the cause and providing service that will enable the vehicle to be back on road in a short span of time. The offering covers all brands of commercial vehicles and includes free towing facility within a limited distance.

Commenting on the association, Dheeraj Hinduja, chairman, Ashok Leyland, said, “At Ashok Leyland, it is our continuous effort to enhance the experience of our customers by providing value to their day-to-day business activities. ‘Sadak ka Saathi’ is the second offering from Customer Solutions Business (CSB) vertical of Ashok Leyland, which is committed to bringing out differentiated solutions for the benefit of our customers, in alignment with the company’s philosophy, ‘Aapki Jeet. Hamari Jeet.’ Earlier, we had associated with Hindustan Petroleum Corporation Limited (HPCL) to offer eN-Dhan fuel cards to our customers, which was greatly welcomed. We are looking at taking forward this association with the current offering.”

Speaking on the occasion, G S V Prasad, executive director – retail, HPCL, said, “At Hindustan Petroleum, we remain committed to provide value-added services to our loyal customers and to be of assistance, in times of need. In this direction, we are continuing our partnership with Ashok Leyland for offering roadside assistance. We emphasise on building a long-term relationship with our customers, ensuring that the best products and services are made available to them. Both Hindustan Petroleum and Ashok Leyland are committed to bringing world-class services and solutions through technology inspired journey.”

Customer Solutions Business focuses on the development of solutions covering the entire life cycle of commercial vehicles and aims to enhance customer profitability. Last year, Ashok Leyland announced the launch of the eN-Dhan fuel cards under this programme to benefit customer fuel needs, and ease of re-fuelling. Today, there is a large customer base for eN-Dhan with a significantly huge fuel card usage.

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