AMG Corp revamps Premier Plus brand identity

After a decade of operations, AMG Corporation, which manufactures and supplies rubber and metal-to-rubber bonded automotive components for suspension and NVH applications for PVs, LCVs and three-wheelers under its flagship Premier Plus brand, has revamped the flagship brand’s visual identity to drive gains in the aftermarket.  The new brand identity comprises a symbol that depicts the different components the company offers.

The new Premier Plus brand identity was unveiled to the company’s authorised distributors and dealers at Aurangabad, Pune and 12 major cities across the country. The company’s product portfolio consists of over a 1,000 products covering NVH application, torsional vibration dampers and suspension products.

Commenting on the brand identity, managing director Akash Gupta said: “We started AMG Corporation over a decade ago to focus and create a strong presence in the automotive aftermarket industry with our brand Premier Plus. Our drive for excellence in quality of our products has helped us to grow our business significantly over the last few years. The launch of the new visual identity marks the start of a new era of transformation for the company. Our brand promise reflects the comfort-enhancing category of products we provide and our relentless focus on quality.”

“The new brand identity will be a key strategic asset for us as we foray into international markets, further improve our presence and position in the passenger car and light commercial vehicle segments and retain our leading position in the three-wheeler segment. Our mission is to become one of the most trusted and known brand in our customers minds in each of these segments within the next five years. We plan to increase our range, reach and results to grow three times in the next three years,” he added.  

The new rebranding will be carried across the entire range of products with the launch of a completely new packaging design and retail branding.

AMG Corp has announced a Rs 30 crore investment in information technology, logistics warehousing, systems, distribution network and product development to support its overall growth strategy.

The company currently has a distribution network of over 140 authorised distributors and 1,500 retail counters across India. Over a decade, it has shipped 80 million pieces with only less than 0.2 percent field complaints and has recorded a customer order fulfilment rate of over 95 percent. It has also recently made a foray into a few international markets.