Amaze powers Honda’s July 2013 sales, third shift planned in Nov to lower waiting period

August 1, 2013: Powered by the Amaze, Honda Cars India saw its July 2013 sales increase by 156 percent, with 11,223 cars going home to new owners as against 4,386 units sold during July 2012. The Amaze saloon sold 6,515 units in the month, its highest so far and exceeding May 2013 sales of 6,036 units.

In the fiscal year till now (April-July 2013), Honda Cars India has sold 40,350 units and posted a cumulative growth of 65 percent as against 24,462 units sold during the year-earlier period. HCIL also exported 756 units in July 2013.

Jnaneswar Sen, senior VP, marketing & sales said, “The Honda Amaze has clocked its highest monthly sales of 6,515 units in the month and is maintaining a very good growth momentum having sold more than 24,000 units since its launch. As a strategic decision, Honda plans to start a third shift from November 2013 to reduce the vehicle’s waiting period of the Amaze.” The vehicle has a 4-5 month waiting period.

Model-wise sales break-up for July 2013

Brio: 2,602
Amaze: 6,515
City: 1,953
Accord: 20
CR-V: 133