ACMA Automechanika New Delhi goes phygital in 2021

ACMA Automechanika New Delhi, the leading automotive aftermarket trade fair in this part of the world, is all set to go hybrid from 2021. Messe Frankfurt India together with Auto Component Manufacturers of India (ACMA) have announced that the fifth edition through its new dynamic digital model will allow automotive aftermarket players to take advantage of both physical interactions and virtual networking opportunities.

Recognised as one of the most influential events for the aftermarket business globally, ACMA Automechanika New Delhi is one of 17 Automechanika fairs held across Africa, Asia, Europe and the Americas. With India being a strong hub for auto components and aftermarket, the Indian edition has, over the years, built a strong network and serves as an important meeting point for innovation and collaboration.

The previous edition (in 2019) which hosted 515 exhibitors from 15 countries and 13,267 visitors from 42 countries as well as saw all-India participation from 616 cities signifies the strong reach and scale of the platform.

With on-going travel restrictions that are still in place globally and uncertainty over cross-border travel in the coming months, the new-age multimodal exhibition will offer sector players an intelligent combination of digital and physical interactions to continue business exchange.

Aftermarket onsite and online
Slated to take place from 22 – 25 April 2021 at the national capital of India, automotive industry players from across the world, eyeing opportunities in the Indian market, will be able to tune in digitally. \

While the physical format of ACMA Automechanika New Delhi will feature around 250 exhibitors at Pragati Maidan in New Delhi with rigorous safety parameters, the dynamic digital platform will run alongside the physical show and extend reach to a global audience through real-time interactive features such as live streaming, video calls, live chats and more.

Dual access to trade opportunities
The hybrid format is being specially curated by the organisers with live product demonstration features to allow exhibitors to showcase their innovations and new product range to buyers who may be unable to attend the physical fair. Based on the trade show principle of connecting buyers and sellers, the platform will automatically match potential suppliers when buyers launch product or service queries and virtual appointments can be set-up. 

Ensuring dual access to trade opportunities, onsite exhibitors can further increase their product and brand exposure as well as match with potential buyers or set-up virtual appointments through their digital booths.

Sector-specific knowledge programmes
The organisers are now working on a host of other value additions such panel discussions and product demos to enhance the overall b2b sourcing experience for the industry. Besides extending reach to a global automotive industry audience, attendees can partake in sector-specific forums and knowledge programmes specially designed to support industry development in the covid era.

One of the largest auto industries in the world, India’s annual production of 25.3 million vehicles is significantly above conventional automotive superpowers such as the US (17.5 million vehicles) and the EU (12.6 million vehicles). In FY2020, the auto sector directly contributed US$ 102 billion to the Indian economy with the share of automotive component sector being US$ 49.2 billion. A focused b2b marketplace for the automotive aftermarket, ACMA Automechanika New Delhi 2021 will therefore become a crucial meeting point reflecting industry transitions and emerging business opportunities in India.