M&M guns for at least 25k Xylos

Mahindra and Mahindra (M&M) has announced that its new MUV codenamed ‘Project Ingenio’ will be marketed as the Xylo when it is launched later this year. The project has been delayed by at least six months. M&M is looking at an initial capacity of 25,000 units with BPOs comprising a sizeable market. The Xylo will be sold alongside the Scorpio and Logan. At present, there are 120 dealers for the Scorpio and Logan who will now also sell the Xylo. In addition, nearly 30 smaller towns have exclusive Scorpio outlets which could now house the XYLO too. According to Dr Pawan Goenka – president of the automotive sector, M&M, “Xylo has been developed by a project team consisting of 160 experts who have created new benchmarks in terms of styling, technology and performance. The team deployed the ReFinE methodology aimed at creating emotional surplus. The Xylo has been extensively tested and validated for real world usage in India and many other countries." The Xylo, which would be positioned between the Bolero and the Scorpio, will roll out from the company's newly-built facility in Nashik.