Yokohama Rubber unveils GEOLANDAR CV 4S all-season tyre for crossover SUVs
The new GEOLANDAR CV 4S enhances the brand’s ability to meet the diversifying needs of SUV owners.
Yokohama Rubber has introduced the GEOLANDAR CV 4S, a new all-season tyres for crossover SUVs. The latest addition to the GEOLANDAR brand of tyres for SUVs and pickup trucks, the GEOLANDAR CV 4S will be launched from this autumn in North America, Europe and then South Korea. The new tyre will be available in 32 sizes, ranging from 245/45R20 103V to 235/65R17 108V.
Yokohama Rubber developed the GEOLANDAR CV 4S in response to the annually growing worldwide demand for tyres for crossover SUVs. A newly developed asymmetric tread pattern and compound contribute to the tyre's performance in wet conditions and on snow, as well as on dry roads. All 32 sizes have received the M+S (mud & snow) designation that indicates they will deliver excellent performance in a sudden snowfall as well as the Three-Peak Mountain Snowflake Symbol (the Three-Peak Mountain Snowflake Symbol is a mark certifying winter tyres for use in Europe) applied to tyres that meet international standards for tyres to be used in severe snow.
Under the GEOLANDAR brand, Yokohama Rubber is developing SUV tyres suitable for use on a wide range of road surfaces, from highway terrain to mud terrain. GEOLANDAR brand tyres already on the market include the GEOLANDAR CV G058, a grand-touring tyre for crossover SUVs, the GEOLANDAR X-CV for high-performance crossover SUVs, and the GEOLANDAR H/T G056 for midsize and large SUVs.
Under Yokohama Rubber’s three-year (2021–2023) medium-term management plan, Yokohama Transformation 2023 (YX2023), the consumer tyre business aims to maximise the sales ratios of high-value-added YOKOHAMA tyres, namely the global flagship ADVAN brand, the GEOLANDAR brand of tyres for SUVs and pickup trucks, and various winter tyres. Under its “Mud Match” themed campaign focused on expanding sales of GEOLANDAR tyres, Yokohama Rubber has been introducing new tyres, such as the new GEOLANDAR CV 4S and the GEOLANDAR A/T XD launched this March in North America and Australia, and expanding the size lineups of GEOLANDAR tyres already on the market.
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