Volkswagen Truck & Bus is to be renamed as the Traton Group as part of a strategic drive to ride the new era of transportation. The company's MAN, Scania, Volkswagen Caminhões e Ônibus and RIO brands will retain their brand identities under the Traton Group umbrella brand. The official name change is expected to be effective by Q3 2018.
The transportation sector is facing major changes due to increasing transportation volumes, higher emission standards and customer demand for efficient, sustainable and competitive solutions. Traton, according to VW, combines the agility and spirit of a start-up with the extensive experience of traditional brands.
Traton stands for:
- TRAnsformation of the ecosystem transport .
- TRAnsportation.
- TONnage.
- TRAdition.
- Always 'ON'.
Andreas Renschler, the chief executive officer of Volkswagen Truck & Bus Group and member of the board of management of Volkswagen AG, said, “The new name Traton is a major milestone on our road to becoming a global champion of the transportation industry. Traton will further strengthen our Group’s joint identity and uniqueness. The new name will also foster our visibility as the leading Group for innovative transportation solutions.”
Hans-Dieter Pötsch, head of Volkswagen AG’s and Volkswagen Truck & Bus’ supervisory boards said, “The supervisory board fully supports the ambitious plans of Volkswagen Truck & Bus and the Group’s move towards a unique identity. This will reinforce our truck business on their way to capital market readiness.”
(Images: Volkswagen Truck & Bus, Youtube Channel)