Volkswagen Truck & Bus to become Traton Group

MAN, Scania, Volkswagen Caminhões e Ônibus and RIO will retain their own identities under the umbrella brand of Traton Group.

Autocar Professional BureauBy Autocar Professional Bureau calendar 20 Jun 2018 Views icon8419 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

Volkswagen Truck & Bus is to be renamed as the Traton Group as part of a strategic drive to ride the new era of transportation. The company's MAN, Scania, Volkswagen Caminhões e Ônibus and RIO brands will retain their brand identities under the Traton Group umbrella brand. The official name change is expected to be effective by Q3 2018.

The transportation sector is facing major changes due to increasing transportation volumes, higher emission standards and customer demand for efficient, sustainable and competitive solutions. Traton, according to VW, combines the agility and spirit of a start-up with the extensive experience of traditional brands.

Traton stands for:
- TRAnsformation of the ecosystem transport .
- TRAnsportation.
- TONnage.
- TRAdition.
- Always 'ON'.

Andreas Renschler, the chief executive officer of Volkswagen Truck & Bus Group and member of the board of management of Volkswagen AG, said, “The new name Traton is a major milestone on our road to becoming a global champion of the transportation industry. Traton will further strengthen our Group’s joint identity and uniqueness. The new name will also foster our visibility as the leading Group for innovative transportation solutions.”

Hans-Dieter Pötsch, head of Volkswagen AG’s and Volkswagen Truck & Bus’ supervisory boards said, “The supervisory board fully supports the ambitious plans of Volkswagen Truck & Bus and the Group’s move towards a unique identity. This will reinforce our truck business on their way to capital market readiness.”

 (Images: Volkswagen Truck & Bus, Youtube Channel)

RELATED ARTICLES
Skoda begins sale of made-in-India CKD Kushaq in Vietnam

auther Autocar Professional Bureau calendar30 Jun 2025

Before production started, pre-series Kushaq vehicles covered over 330,000 kilometres on a variety of Vietnamese roads a...

Six Japanese companies join forces to expand use of recycled materials in new vehicles

auther Autocar Professional Bureau calendar30 Jun 2025

Denso, Toray Industries, Nomura Research Institute, Honda Motor, Matec Inc and Rever Corporation have set up the BlueReb...

BYD selects Voestalpine as steel supplier for its Hungarian plant

auther Autocar Professional Bureau calendar28 Jun 2025

The announcement of the Austrian steelmaker as a supplier demonstrates BYD’s strategic plan to source from high-quality,...