Vitesco Technologies wins German Design Award 2024 for its brand sound

The company's previously won the German Design Awards in 2021 for "Corporate Identity" and "Brand Identity."

By Autocar Professional Bureau

07 Dec 2023

2752 Views

Vitesco Technologies has won its third German Design Award, specifically in the category of "Excellent Communications Design - Audiovisual" for its brand sound.

This recognition follows the company's previous German Design Awards in 2021 for "Corporate Identity" and "Brand Identity." The award ceremony is scheduled for January 26, 2024, in Frankfurt (Main).

Expressing pride in the achievement, Dr. Anne-Kathrin Brau, Head of Communications at Vitesco Technologies, commended her team for successfully establishing the brand in a short period.

The brand sound, a central element featuring a tone sequence based on the brand symbol "V," was also recognized earlier in 2023 as the "Winner" of the International Sound Awards in the "Audio Branding" category. The sound's design incorporates a descending and ascending form resembling the letter "V," with the central tone being "A," associated with the brand color yellow, the company shared.