Dongfeng Nissan Passenger Vehicle Company (DFL-PV), a business unit of Dongfeng Motor Co, Nissan's joint venture with Dongfeng Motor Group Co of China, has taken the covers of the Venucia VOW concept at the Shanghai Motor Show. Venucia is DFL-PV’s local brand.
The VOW (Venucia Over Wonder) is a sport crossover concept aimed at the growing demand for such products in China.
“With the VOW Concept, Venucia is going directly to the young generations and listening to what they have to say about their future, their hopes and what inspires them. We are determined to bring forward a young and fresh brand that continues to challenge the status quo,” said Zhou Xianpeng, DFL-PV deputy managing director. “We believe Venucia will lead future trends as an influencer, and enhance its place in the automotive market in China.”