TVS Motor Company’s TVS Racing, which is India’s first factory racing team and the pioneer of the One Make Championship (OMC) in the country, has announced its sponsorship deal with Kush Maini, the Formula 2 (F2) racer. Known for its dominance in two-wheeler motorsport, TVS Racing's support for Kush Maini marks a pivotal step by TVS towards fostering motorsports excellence across diverse platforms.

Kush Maini, hailing from Bengaluru, is an accomplished racer with an impressive track record. He currently races in FIA Formula 2, and is currently fifth in the championship standings after three rounds. He is also part of the Alpine Academy as a junior driver and Mahindra Racing as a reserve driver for Season 10 of the ABB FIA Formula E World Championship. Kush is mentored by two-time Formula 1 World Champion Mika Hakkinen.

Since 1982, TVS Racing has trained and enabled over 5,000 budding racers to sharpen and showcase their skills as part of their TVS OMC program that consists of four categories in India – Rookie, Women’s, Media, and Expert, and TVS Asia One Make Championship that made its foray in 2022 on international tracks.

Speaking on the collaboration, Vimal Sumbly, Head Business – Premium, TVS Motor Company said, "TVS Racing has consistently strived to push boundaries and redefine standards in motorsports for over four decades now. It’s been instrumental in fostering motorsports in India, with a commitment to nurture talent globally. Our efforts with honing the talents of racers like Harith Noah, Aishwarya Pissay and more, on a global stage is testament to our commitment of democratising motorsports. And our decision to sponsor Kush Maini underscores the same commitment of nurturing talent and promoting the culture of racing in India, with a keen focus on celebrating international formats including the likes of F1 and F2. As a company deeply rooted in motorsports, we are thrilled to embark on this journey with Kush and extend our support in his endeavours."

Kush Maini said, "It’s an honour to be supported by TVS. It has been a driving force in pushing young talent from India to the world stage. It makes me proud to see the TVS colours on my car and suit in an elite championship like Formula 2. I am grateful for their support."