As part of its export-growth strategy, TVS Motor Company has launched the TVS Apache RR 310, TVS Apache RTR 160 4V and TVS NTorq 125 scooter in the South American market of Perut. The company, in partnership with its local distributor, Indian Motos, also announced opened a brand-new showroom in Lima.
The showroom located in the centre of Lima city is a 3S facility offering sales, service, spares and host of other facilities. Indian Motos distributes TVS Motor Company products to over 170 sales points across Peru.
Commenting on the unveiling of the new products, R Dilip, senior vice-president, International Business, TVS Motor Company, said, “We are optimistic about strengthening our presence in the Peru market with the help of our distributors Indian Motos. In our six-year association, they have helped establish our brand in the country especially in terms of three-wheelers. Today, we are delighted to launch three new products and open a state-of-the-art showroom in Peru. The TVS Apache RR 310 is the most advanced offering in our product portfolio – a manifestation of our racing heritage and cutting-edge technology. With the NTorq 125, we have developed an attractive product for the youth of Peru as the scooter is a great package of performance, style and smart features. The TVS Apache RTR 160 4V is a stylish proposition, boasting of our racing pedigree.”
L-R: Harish Bhambani, R Dilip, senior VP, International Business, TVS Motor Company and Minhaz Khoja, director, Indian Motos, at the opening of the new dealership.
Minhaz Khoza, director, Indian Motos stated: "Our six years of association with TVS Motor Company has resulted in bringing superior quality products to the Peru market. We are delighted to showcase these exciting products at the new showroom, as each product is distinct and an apt combination of technology and quality. We strongly believe that they will each find favour with customers in the country. "
TVS Motor's product portfolio in Peru also includes the King, Apache RTR 180, Wego, Stryker and Apache RTR 200 Fi4V.
Also read: TVS Motor rolls out 50,000 BMW G 310 from Hosur plant
TVS Motor to open 40 exclusive sales outlets in Mexico
TVS targets speedier ride in Argentina with Apache RR 310, 200 4V and NTorq 125
Royal Enfield expands footprint in Latin America