TVS Motor Company today announced today its new distribution partnership with Al Yousuf MC, a subsidiary of Al Yousuf, in the United Arab Emirates (UAE). Under the partnership, a 2,700 square feeet showroom was inaugurated along Sheikh Zayed Road in Dubai.
The new showroom is the first of its kind for TVS Motor in the region. In addition to TVS Motor's two-wheeler range, the showroom will also carry spare parts and feature a service facility.
Through this showroom, the company aims to introduce diverse product offerings catering to both the personal commuting as well as the delivery segments in the United Arab Emirates.
Speaking on the occasion, R Dilip, executive vice-president - International Business, TVS Motor Company said, “We are delighted to expand our presence in the UAE market with Al Yousuf MC. They have a rich experience in the region and share our ethos of keeping customers at the centre of our offerings. The marquee showroom inaugurated here in Dubai will help us consolidate our presence in the region. The showroom, which demonstrates our commitment to the market, will host products across segments and fulfill the diverse requirements of customers in the region. Its strategic location in the prominent automobile hub of Dubai and the solid service and spare support will help make a positive impact in the market.”
Ahmad Al Yousuf, CEO, Al Yousuf said, “We, at Al Yousuf, will represent TVS Motor Company with great pride to cater to the demand of potential clients. The technology and quality prowess of TVS Motor Company combined together with our network facility will definitely create an impact in the UAE,”
As part of the arrangement, TVS will launch the Apache RR 310 in the super premium segment and its premium Apache RTR range spanning across Apache RTR 200 4V, Apache RTR 160 4V and Apache RTR 180 Race edition. For the commuter segment, the company will launch its over-a-million-sales-strong HLX series — the HLX 150 and HLX 125,
In the scooter segment, the company will launch the NTorq 125, Jupiter and Wego.